Sunday, December 26, 2010

Shanghai creative industries and the park situation - the vernacular of commercial real estate - the focus of blog

 Creative Industry in Shanghai - Suzhou River's old warehouse into Base ... ... creative industries in the booming Shanghai is in full swing. At present, Shanghai has formed a base of 36 creative industry, involving 38 species, 55 industries, creative industries in the city's share of GDP to 7.5%. Shanghai in China the first to promote the creative industry has attracted global attention, the UN people had come to Shanghai to study creative industries, four were given a higher rating. the world's leading An Bosi consulting firm commissioned by the European Union, on some of the world, including major cities, including Shanghai one-year tracking research, the publication of the assessment report: long period of time in the future, Shanghai has probably New York, London, Tokyo, tied into an international creative industry center. Harmony between the M50 up Red River is located in Suzhou, Shanghai, No.50, Chun-ming woolen factory, is now well-known at home and abroad sodium Gallery, Italy Bizart Art Center, France Eastlink Gallery, the British Consulate at the artist studio arts and culture, Canada and Israel Art Scene, Hong Kong and abroad, including 42 galleries, art centers, film and television organizations and 56 artists, design teacher workshops, as Suzhou River a unique cultural landscape and modern art of the often come to the live interview. Shanghai Chunming, a woolen factory was built in the early 30s of last century-old textile mill building has 41,000 square meters of industrial history. Chun-ming in the Shanghai textile industry restructuring, discontinued in late 1999. Since then, more than 30 employees left behind the old factory building to . M50 Shanghai witnessed the transformation of traditional industries and emerging industries to the historic change. Application of the nine new plant in Shanghai Chunming dozen woolen factory, including textile enterprises, and now Shanghai Chunming leaving only the old woolen factory plant is preserved intact. M50 fully embodies the ; of harmony, because this was the largest textile production base, with China's national industry's first cotton mills and the largest cotton mill, woolen factory in Shanghai next spring along the Suzhou River, the only retained as the most complete textile plant, Shanghai has now become the largest visual arts center. national textile industry plant into modern avant-garde culture, the ancient Suzhou Creek adds rich flavor of the times the bright colors. ;, its reputation almost equal to Niuyuesuhe area and the River Seine in France. If we say that the Huangpu River, Suzhou River, and the creative industry park, with a unique geographical location and history of good industrial buildings, the old factories, old warehouses replay glory; then, the lot is located in a busy downtown Creative Industries is a fine win is to feature win. Tien Tai Kang Road, Luwan District, Son Square, District of Shanghai to save the historic look of the most abundant type of historical and cultural heritage communities one. Here both the old plant, there Shikumen houses, brought together experts from the United States, Japan, Belgium, France and other 18 countries and regions, design studio, known as the ;. With more than 100 households creative design companies and artists studios have been settled, Tian Zi Fang formed in the interior design, arts and crafts, visual arts, featuring the Creative Industries, a protected historic features, improving the community environment and development harmonious coexistence of the creative industries are thus initiation of the new model. XiKang in Jing'an District, Yuyao Road and Haiphong Road, with the triangle between the Band, is the former in the last century, 20 years a small factory buildings. come here, like opening a history of industrial development in a Shanghai alley picture. Now, on with the Band, fashion community and creative industry base. located in Changning District Wanhangdu Zhou bridge on the door of creativity, the original welding electrode factory in Asia, the artist Lin Lianggang when Hong Kong came here when the plant has been vacant ruins of garbage. However, he had to create the industrial chain. Zhou door of the bridge where the regional creative capital has brought new vitality, Zhou, Changning District government plans to fight the creative industries Bridge Street area. With Shanghai to speed up the development of modern service industries, creative industries in Shanghai, more and more prosperous together. In particular, the regional economy have been converted into a set of industry, academia, research into the design of the factory; in Longhua Longhua Kiangnan road branch site, the construction function defined as the advertising industry as the leading cooperation and establishment of the Shanghai Digital Entertainment Centre, and building structures in the digital entertainment center of copyright services, resources, trading and training platform for the three public service; in North Chaling floor area of approximately 14,000 square meters built in the District 4 enterprises have been awarded the second batch of Shanghai Creative Industries, are: North Sichuan Road, the original letter in the pharmaceutical Delin Apartments Yi; in the East Bay Road, the former Shanghai Radio 188 eight-plant space; in Guangling Four of the original building materials factory of wisdom Hongkou bridge; in Shanghai Zhou Jia Zui Road, the original factory radio's Tom Lee Park Die. blooming high-tech culture, wonderful cultural and technological innovation and creative industries, the Pudong New Area is becoming a business card and a beautiful .2004 October 12, Shanghai's first cultural and technological base of creative industries in Pudong Zhangjiang Hi-Tech Park was established. Zhangjiang Creative Industry Base key cultural and technological development of three industries, one for animation and game industry (including online games) such as game production software and hardware products such as video and audio research and development, agents and services, games, software, planning, design, production, agency, publishing publishing, operation, etc., and dynamic comic books, animation, audio, animation and toy journal , stationery, food packaging and other related industries with the cartoon. The other is film and television production industries, such as professional video processing software, video production hardware and production technology research and development, agents and services, as well as film, television, commercials and other post-planning , design and production. The third is the multimedia industry, such as multimedia software and hardware environment, development, production, a variety of graphic and digital products, content planning, design, production, new product modeling planning, design, production and so on. At present, Zhangjiang Creative Industry Base, culture and technology culture technology has been the introduction of 81 creative enterprises, and more than 10 businesses are industrial and commercial registration formalities .2006, Zhangjiang Creative Industry Base of cultural and scientific value will reach 50 to l00 million, of which more than 20% of export value, making the cultural industry in Shanghai an important link in the chain. As the base of the four major cultural and creative industries, creative industries, culture and technology base in Zhangjiang development goal is to build complete, a certain size system of cultural industries, creative industries, including education and training system, a modern cultural products market and display platform, forming the creative industries business services system, and cultural products of the creative, production, development, marketing of the industrial system, so that the base to become the world's leading creative industries development area. is planning a multimedia theme park, is a high-tech support to culture and entertainment and leisure for the specific content of the will set aside 10 million square meters as the theme park land. completed theme park will mobilize optical sound and other multimedia tools to create a full virtual entertainment space, with trees, flowers in stark contrast to nature, so that visitors to watch. Zhangjiang in Pudong, with Shanda, the ninth city and a number of heavyweight companies together internet culture has been bursting out of a wonderful blossoming of creative culture and technology. Speaking of Shanda, we must think of Chen bridge. Mr. Chen to join the high-tech field that year, when the warm acceptance of Zhangjiang Software Park was created by his grand network. from the initial 50 million capital of the online game agents, to now become the industry's the largest number of simultaneous online users and online game operator, which is nearly six thousand million registered users, while more than 60 million people online, to achieve monthly sales of tens of millions in China has more than 65% market share, become a leader in interactive entertainment industry. In addition to Shanda, the ninth city, network star game, CORE and other game software companies, Silicon Magic technology, innovation and technology the film post-production companies, and Shanghai of China Academy of Art Design Academy , Shanghai Film Art Institute, Fudan University School of Software, Peking University and other software, have settled in Zhangjiang, the cultural and creative industries to promote the rapid rise in Pudong. Zhangjiang Hi-Tech Park in the interview, always feel that innovation, creativity, charm. in Shanghai Yin Chen identification Co., Ltd., an independently developed by the company's face recognition technology allows the author an eye-opener. Recognition is based on people's facial features to automate identification technology, the integrated use of digital images, video processing, pattern recognition and other technologies. When I walked into the main door, the camera portrait by capturing the most important features of the face, fast input system template. After that, you do not pull out any documents or keys, the face recognition the system can be freely recognized. This technology and traditional use of identity cards, passwords, and even iris recognition, hand geometry scan fingerprint comparison is easy to use and difficult to counterfeit, high accuracy, intuitive prominent, easy to access basic information and low cost characteristics, has won 12 national patents, 1l software copyrights, and became the 2005 National Science and Technology Progress Award winning projects recommended. face recognition technology will be widely used in national defense, public security, customs, transportation, finance, social security and health and other fields. company has said, will speed up the industrialization process, and strive to apply this technology to the 2008 Olympics and 2010 World Expo. Again 3G (third generation mobile communication technology), is full of innovative ideas and creativity Creative .3 G technology is the wireless communications and Internet communications with a new generation of multimedia mobile communications system that can handle images, music, video form, provides web browsing, conference calls, e-commerce information services. with 3G phones to be able to watching TV in the mobile phone, watch movie, play games, ... ... At present, the master with independent intellectual property core technology of 3G companies, has cut a striking figure in the Zhangjiang Hi-Tech Park, including ZTE, Spreadtrum Communications and so on. cultural and technological creativity points bright Zhangjiang, Pudong promote the development of creative industries. in the Pudong New Area, a new round of development strategy, the creative industries have been included in the focus on fostering and development of new industries with advanced manufacturing, modern services and build together three major industrial base ; Creative Industries began. Hawkins, the father of the UK creative industry to the Italian three world-class designers to the creative industries ... ... the theme of this international event, attracting 10 million visitors visited the . it into bright red, Creative Industries and the home universities of the 6000 pieces of different forms of creative work, to show the different values of inspiration and creativity. Italian shop, filled with hundreds of creative designs and romantic affection; France shop, one for the box to wire, plastic bags filled with armchairs for the extra eye-catching, installed in the middle of the chair reflects the light through the plastic bags of psychedelic color, four slender columns of glass around the chair, to non-material space-time creative expression of the tenacious existence of life in latitude; Danish Pavilion, the designers bring them to the 2010 Shanghai World Expo design of the wood, water, fire, earth and all inclusive; Japan Pavilion, the designers brought a colorful cartoon-style phone, wood clocks, watches the earth, each commodity is the wisdom of the creative sparkle ... ... through them, people see concentrated in the creative life in the beauty industry, beauty, beauty of the city. Shanghai is an international metropolis Welcome to Wikipedia, place to promote a platform for international brands and countries are tourism, tourism destination. Jianguo Road, Luwan District, Super Model Contest in dozens of major events held. Jingan District, Changping, media and cultural park on the road, settled most of the leading creative design agencies, including: guide the design field of industrial design is quite well known design company, has successfully Siemens, Intel, Electrolux, Shanda and other famous enterprises to provide design research, product design and production support services; JOIN ART is a well-known photographer in Hong Kong production company, the photographers, photographic equipment, image processing equipment and quality of the product all reached the international advanced level, has for the Coca-Cola, Pepsi, Nokia, Fuji Film and other international brands to create an ad. located in every corner of the city's Creative Industries, have also attracted foreigners who come here and knock. experts believe thatfor industrial development policy, vigorously promote the joint development of tertiary industries, creative industries provide a solid industrial base. Meanwhile, Shanghai has a large number of old industrial buildings, old warehouses and other outstanding historic buildings, concentrated in Shanghai since the 19th century, the city and 40 years history of the development of industrial civilization, for the creative industries provides a unique space resources. In recent years, Shanghai creative industry development through integration with the industry, and industrial layout adjustment and protection of historic buildings combined with the regional functional characteristics, has a certain basis and scale. the next 5 years, Shanghai will step up efforts to promote the creative industries, and strive to form a 70-80 in 2007 in the city of creative industry parks, attract and gather a 4,000 3,000 kinds of creative enterprises; By 2010, increase the Shanghai Creative Industry value should strive to achieve the city's 10%, and to build Shanghai into Asia's most influential creative industry centers. creative cities and creative industry clusters - Shanghai Creative Industries Practice and Research in today's world, creative industries have been from the kinds of ideas into economic value of a huge market in the world to create a 22 billion U.S. dollars every day value and a rate of 5%, in some countries faster growth, the United States up to 14%, 12% of the UK. Throughout the world, many developed countries, innovative products, creative services, creative marketing and creative industries model, attracting the attention of the world, constitute a huge wave of creative economic development, the creative industries in their respective countries in a unique industry values, areas and modalities of the rapid development of a country or a city of the future development and competitive markets weapon and show the world's booming creative industries, warm scene. a creative city of Shanghai is the economic center of China, the Yangtze River Delta region is one of the most dynamic economy in China's economic and social development plays a decisive role. reform and opening up, Shanghai has made great achievements in modernization of the national economy maintained rapid growth, and gradually into an international economic, financial, trade and shipping center of the status of national strategies, exceed USD 5,000 per capita GDP. Shanghai municipal government put forward the next few years, Shanghai will manufacturing and modern services. With the cost of economic activities, business and labor costs continue to increase, economic development will rely mainly on Independent Innovation and Promote the further optimization of industrial structure and adjustment, through innovation create change a new model of economic growth, Shanghai Municipal Committee, City Government assess the situation and formulated the sustainable economic and social development of inexhaustible power. enhance the economic value-added products, and labor productivity, and strengthen brand awareness of traditional industries and international competitiveness, knowledge and innovation as the active force of economic development. creative industry quietly rising in Shanghai, is in line with Shanghai, planning, but also with coordination with the urban industrial structure to achieve the mutual integration, first formed in the central Shanghai creative industry clusters, one rich in personality Creative Industries have been established, the development of new creative industries in Shanghai model and carrier, which will surely Shanghai's creative industry's overall development and industrial boost power sharing platform, and gradually form a Shanghai very unique form of creative industries, its personality and brand building will like one symbol of Shanghai's distinct industry advantage, brand building for the city of Shanghai to play a role. Shanghai to become a world-class city, in addition to and to improve their economic size and strength, but also to greatly enhance their overall competitiveness as an international metropolis, power, and the creative industries is urban competitiveness is one the most important manifestation, which extends the developed areas, are also distinctive, well known for the creative industries. creative industries as the source and personal creativity, skills and talents, and through industrial manufacturing, industrial transformation and integration, services, financial system, policy support, communication and other supporting systems put ideas into great wealth of society, based on creativity and creative industries is a cosmopolitan city really have advantages, but also a city's comprehensive competitiveness of the essence. Shanghai to really become a world-class city, it is necessary to further enhance and improve the urban function, enhance the city of Shanghai and the Yangtze River Delta region of the linkage between the development of creative industries and creative industry cluster coordination role played by the Yangtze River Delta region of human resources, location advantages in resources, capital, and other industrial advantage, building a large regional creative industries clusters, the formation of joint development of complementary situation. Second, the creative industry cluster as the world trade liberalization and investment liberalization and the acceleration of China's industries more and more deeply into the tide of globalization, active or passive involvement in intense global competition. competitive enterprises are to enhance learning, a strong attack. For many industrial cities, especially urban professional (traditional industrial clusters), the industrial upgrading is imminent. urgent need for creative planning of upgrading the design-based enterprises support. At present, China is still highly dependent on the local creative industries or businesses within the creative talents of local creativity and the unique structure and development of traditional industrial cluster environment, without extensive and international, which affect industrial enterprises and regional development factors consisting of multiple components, the demand for creative talent who is also composed of multiple components, with distinct regional characteristics and a wide range of cross-sectoral, regional, professional, international features, the creative industry cluster is a development of creative industries kinds of basic form, the formation of regional creative industry cluster must have the following conditions: 1, tolerant social environment and policy environment, traditional industries provide a lot of creative people cluster stage show, the social environment and industrial environment discover the atmosphere of creative thinking and stimulate people's creative potential, the city for creative industries to provide better value of the goods external conditions, such as professional training and education, and flexible job market, diversification of the market demand and related industry support, and the international flow of information and personnel flow; 2, the creative industries, regional, professional, interactive and value chain. With the business and urban development, development of creative industries is not only a personal, individual enterprises, the traditional industry clusters and independent behavior of individual cities, but need for collective, interactive cross-regional international development cooperation with a regional or industry cluster personality traits, with geographic clustering phenomenon, which is the creative industrial clusters, with distinct local characteristics of .3, the city function is the development of creative industries important platform. constitute a cluster of traditional industries and creative industries into the basic platform of intellectual property; technical support platform is a creative design and creative industries into products will be based, including R & D facilities, venture capital, intellectual property protection and transfer of the social and attracting creative talent environment and living environment; artistic creativity and innovation and regional human environment on the improvement of infrastructure, urban and regional innovation infrastructure can produce the key factor is the flow of knowledge, innovation and talent of innovative mobile recycling .4, creativity and innovation City is to promote the creative catalyst for the development of industrial clusters. relaxed social environment and policy environment, government transparency, inclusiveness and diversity of social affinity, the flow of information and creative industries and infrastructure facilities, build the product production system, circulation trading system transformation system of intellectual property transactions, the creative industries incubator system, the formation of clusters and value chain of creative industries, the city's creative industry cluster effect to the generation of innovation, transformation, production, diffusion and commercialization to provide carriers and development. Third, the Shanghai Creative Industries District Shanghai, the tower in the Eastern Pacific, cosmopolitan city, with world economic development in the interaction, exploring the city from across the traditional industry to modern industry, the ways to achieve creative industry, creative industries of. which is driven by across the carrier, is the new creative industries. The initial motivation of creative industries, not from the academic world of theory, but from the last century Shanghai industrial structure adjustment and transformation of the practice of urban functions. Shanghai Creative Industries in formation and development of Shanghai reflects from one side of the of inclusive mechanism for Shanghai to attract creative cities nationwide and around the world from the creative industries and creative industry professionals and associated institutions and supporting industries, opening up an international city, increasing international integration, constituted Shanghai Creative Industry Clusters necessity and value chain. (a) of the Shanghai Creative Industries origin from the Shanghai Creative Industries in Shanghai, the first major adjustment of industrial structure, namely, urban industrial restructuring. In 1997, Shanghai Seventh Party Congress, the first time to actively develop the city-based industries. to 1998, the Shanghai Municipal Government formally defined the km of the center of the city development of the modern service industry, 6,000 square kilometers of suburban layout of the advanced manufacturing sector, the By 2006, the relocation plan will be completed 90%. So, the old downtown area of vacant industrial buildings beyond, how to make an inventory of state-owned stock of assets? how modern services to the integrated function of change? how urban industrial model? This is a new issue. urban industry and the four stages of two forms: two forms: 1, with Shanghai's reform and opening up, the and increasing demand for high-end residential buildings, has Guantingbingzhuan enterprises for industrial buildings and auction of land in the form of replacement, conversion to real estate development and utilization of land resources, second; 2, in the corporate transition and reform process of state-owned enterprises industrial buildings, rental buildings, to attract a large number of small businesses and various production companies, formed a urban industrial. four stages: the first generation of urban industry: self-development, commissioned by the development, restructuring, leasing section second-generation urban industry: the relative positioning of the main details of the type of industry the first generation of urban industries Creative Industries: the creative core of the modern service industry as the second generation of Creative Industries: the theme of creative industries at the core of the modern value chain service end of 2004, Mr. Hu Yanzhao, vice mayor of Shanghai, visited No. 8 in the bridge, the development of creative industries in Shanghai and creative industries cluster shape, given the strong affirmation, and gather a large number of creative design these kind of enterprise The Park was officially named Urban Industrial Park, an upgraded version, ask for more for the Shanghai urban industrial transformation and upgrading. Since then, the concept was spread to the north and south, but also the development of creative industries in Shanghai and the construction of the Shanghai Creative Industries features a handle, an effective way . (b) gathering area of the personality and characteristics of a cluster effect, and the combination of regional clusters of traditional industries Shanghai Creative Industries Building brand personality formation and traditional industry clusters and regional industrial composition are closely related, regionally traditional industry cluster is based on intellectual property into the creative industries, creative industries, the products is directly into pre-industrial conditions. Shanghai design creativity L. Park, a total concentration of Architecture and Environmental Design 20 enterprises, supporting a large number of surrounding with the building design and environmental design related Research Institute, design, model making companies and other supporting industries, while its close is in the national and international renowned Tongji University, its urban planning, architectural design, environmental design has a certain authority. Shanghai L. Park, the formation of its design creativity in which the regional industry clusters, and are supporting with the Tongji University as industry, academia, research model and carrier integration, but also the incubator and related to the design and construction .2 recycling talent base, combined with regional human environment Shanghai Creative Industries in the formation and building brand personality and regional human environment are closely related, and historical heritage and cultural environment for the creative industries atmosphere laid a social gathering environmental infrastructure. For example: the three Luwan District, Shanghai Creative Industries Tian Zi Fang, Bridge 8, Zhuowei 700, and the profound historical and cultural Luwan District is closely related to precipitation. Luwan District, ten twenty-five years of the Qing dynasty February (January 1900) and the Republic of China 3-year (1914), the northern border area have been turned into the French Concession. twenties and thirties, the number of expatriates moving environment in Belarus, and set up shop to make a living in the Avenue Joffre, ring week, mostly foreign nationals, many wealthy Western education Yu Gong and multi-intellectual, and gradually form a sophisticated shopping malls, elegant, high-end goods, beautiful environment, excellent service, features, combined with all kinds of European style buildings on both sides, showing strong of Russia and France style, he had , Xu, Xiao Hong and Xiao Jun poets and other writers have engaged in creative activities in the territory. Republic of China 19 years since the establishment of a , Feng, Zhang Yuguang, Liu Hai Su, Wang Ya dust, Lu Yanshao other cases have drawn generations living in the environment, education, creativity or hold exhibitions; Shanghai Academy of Fine Arts, Xinhua College of Art, the Shanghai Women's Art School, Fine China cause a large number of personnel training. These are all national elite in history left a deep impact .3, concentrated area of the main distinctive creative industries: Shanghai's creative industries in order to protect the industrial history of the old Shanghai and the old factory buildings in the creative industries as a carrier the rise of the cluster, forming the main body of their unique industry and supporting the value chain, had been awarding 18 .4 gathering area, gathering local creative industries concentrated area of development value chain, from the first generation of Creative Industries in transition for the second Creative Industries on behalf of the change is to establish a joint force in the creative industry cluster structure and brand value based on the structure, the structure of creative industries constitute a relatively opposite monomer based on personality and overall personality structure of the phase morphology, involving the creative industries very wide range of services complicated the traditional industrial categories, and is also on their system can not be done through the single act, a single service can only complete part of the traditional business, but traditional industries, the formation of brand personality and values chain to become the second-generation Shanghai Creative Industries Development Zone, just as traditional industries like the automotive industry by design units, R & D units, parts manufacturers, vehicle assembly and selling enterprises and so constitute a complete industry value chain, with monomer and the overall value of the brand personality brand .5, concentrated area of creative industries value chain, professional services brand and the formation of Creative Industries to build a personalized service - professional services, professional services generally, while assigned to each cluster area The creative industry companies all have their own independent service extension and individual brand value, forming a concentrated area of brand and brand value together and become highly competitive creative industries cluster .6, gathering area integrated brand services concentrated area of brand value build a shared system characteristics, the gathering area by a professional property management company in the creative industries into the park each provide property management services and also sharing platform by gathering area, that a large number of public use space, such as conference rooms, coffee Bar, exhibition halls, as settled in the gathering area where the sources of business enterprises, creative industries activities organized by domestic and foreign exchange and exhibition for enterprises to build free exchange trading platform, the depth to create ...

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